I Heart Mac & CheeseDirector Of Marketing // February 2021 - Present
Conceptualized, managed and executed marketing strategies and creative campaigns for 22+ operating locations nationwide. Lead the brand to a company wide redesign including a new digital presence, mobile app + online ordering, in-store menu boards, and more. Worked with the director of construction to concept and execute a restaurant redesign and rollout which included negotiating with vendors, overseeing contracts, and approving finishes. Planned and marketed grand opening celebrations, parties, and giveaways. Managed franchisees tasks, projects, digital campaigns and reports.
Reatro VenturesCorporate Creative Director // January 2019 - February 2021
Oversaw corporate identities of Reatro Ventures and owned businesses such as FamClub, Media 10 Software Development, and Greau Creative Advertising. Managed retainer client accounts under both Media 10 and Greau, including project management and client success. Performed client presentations, created pitch materials, brand identities, concepted and executed national advertising campaigns, directed photo and video shoots, and designed forward-thinking print and digital content.
Sun Broadcast GroupCreative Director // September 2016 - January 2019
Spearheaded the corporate identity for Sun Broadcast Group and it’s many entities including radio personalities brands’ and campaigns. Remotely directed photoshoots and video content creation for a variety of radio talent. Conceptualized and created all marketing collateral working closely with the CEO and marketing department. Helped to plan trade show strategies and events for 500+ attendees. Lead the company into it’s 10 year with a total rebrand of all assets and collateral including design, photography, videography, and animation. Worked hand-and-hand with vendors to get all necessary marketing material and corporate collateral.
Zimmerman AdvertisingGraphic Designer // March 2015 - September 2016
Worked on major brand accounts like Party City, Michaels, Jamba Juice, Boston Market among many others. Created and conceptualized social media content for said brands beginning with sketching up-to photo retouching. Directed countless photoshoots while working closely with photographers. Assisted the traditional media space by creating digital assets for campaign strategies. Created, conceptualized, and built out many pitch materials for the sales and creative team.
The Gab GroupGraphic Designer // August 2012 - March 2015Created brand identities for industries including hospitality, technology, and health among others. Built and conceptualized campaigns for both digital and print. Worked hand-and-hand with print vendors on collateral. Helped plan events from restaurant grand openings to local seminars. Assisted photographer and food stylist on photoshoots for both the fashion and food industry.