FamClub
FamClub is an exciting family productivity platform that promotes and rewards family togetherness. Families may set goals for each other, including family time, and receive a monthly box of rewards for completing those goals!
Work Completed
Brand Identity & Ideation
Product Design
App & Website Design
Photo Direction & Production
Building The Brand
The objective of the brand was to communicate family fun with one image.
A custom icon showcasing the box and family together was chosen. Using a bright color palette gave the ability to keep the brand fun and entertaining.
Designing The Box
The goal for the design of the box was to not only look sharp but also get children excited when they see this waiting for them at the front door. The vibrant brand blue was chosen as the box color with the logo and custom lock-ups surrounding. Custom box number stickers were created for that special touch on each box.
Designing The App
Designing the FamClub app was a pretty big task. The brand was kept cohesive among 30+ screens with 15 different experiences. Features like an interactive ‘FamClub Fridge,’ a wallet, and a custom task manager were built out.
Custom App Collateral
50+ custom badges were created for use throughout the app. Users were able to earn badges for different experiences in the app. For example, finishing your goals or tasks early leads to earning a badge, or even upgrading to the ad-free version of the app earned the user a badge.
