Matthew Pappas is a creative force based in sunny South Florida, turning big ideas into unforgettable brand experiences. With over a decade of bringing brands to life—both in pixels and the real world—he thrives at the intersection of strategy, design, and storytelling. From packaging and digital campaigns to UI/UX and production direction, he crafts experiences that don’t just look good—they convert, engage, and leave a mark.

Currently, Matthew leads teams shaping the digital playgrounds of some of the most iconic dining brands, including Popeyes, Tropical Smoothie, Texas Roadhouse, and more. Whether it’s a website, a social campaign, or an ad that stops you mid-scroll, he’s all about creating work that connects, inspires, and drives results.