Jamba Juice
Jamba Juice is a leader in the health industry. They offer fresh juices and smoothies that
promote all day energy and nutritional fulfillment.
Work Completed
Content Ideation & Creation
Photo & Video Direction
Rich Media Takeover Design & Execution
Over 200+ Pieces Of Content Created
Guess The Superhero?
National Super Hero Day is very popular among social media platforms. This concept focuses on heavy social activation; asking users to guess which superhero belongs to the smoothie. These images included full set-ups for each character including Batman, Superman, Spiderman, and The Hulk. Each image included a smoothie that nodded to the character.
The mini guessing game with users resulted in over 9,000 likes, 120+ shares, and 150+ comments.
Ghost Pepper Smoothie.. Maybe?
April 1st is a huge holiday for big brands like Coke, Starbucks, and Netflix. This year Jamba Juice made the decision to jump on this opportunity. With many great ideas presented it, offering a Ghost Pepper smoothie to consumers as a joke was chosen. Assets for this day included Facebook/Twitter cover photos, profile pictures, and social posts for all platforms. To support the conversation trending on Twitter, images were created based on the idea. A final "Just Kidding" image was then posted to finish off the day, just incase customers actually thought Jamba Juice was selling this very, very hot non appetizing smoothie.
Rich Media Takeover
The objective was to create an experience for the user that would live on a mobile device and be used for any media outlet. For the best interaction, a fun game,
“Fruit Fall” was created that the user could play when they landed on any page.
The goal was simple, slide your cup from left to right to collect all the healthy,
real fruits; while leaving the junk food alone. Catch 4 real fruits, fill your cup, and
be rewarded with a $2 off coupon!
Fruit Fall resulted in over 20,000 plays,
with 7,000+ customers cashing in on their reward!
