VCreative
vCreative is the nation’s leading provider of media workflow solutions. Its cloud-based software enables customers to save time and money by eliminating errors and streamlining complex processes. It provides critical solutions and services for radio, TV, network and digital media companies. vCreative directly impacts sales and operational teams, giving them valuable tools to drive productivity and revenue.
Work Completed
Campaign Development & Design
Website Design
Iconography Design & Animation
Presentation Deck
Systemic Website Design
With national clients for various industry sectors, VCreative needed a website to not only
explain the benefits of each product, but also express the culture of the company and brand.
After we finalized the design language, wireframes and website copy were shared. Through a series of iterations,
the wireframes were turned into clean, bold, and systemic website with a strong focus on showcasing all their products.
1. Objectives 2. Wireframe 3. Build 4. Deploy
1. Objectives
There were 2 main objectives when developing the VCreative website. The first, showcase the brand’s new look with modern design elements
and bold styles. The second, explain the entire product line using directed copy, custom iconography and detailed images.
2. Wireframe
Wireframes are a crucial part of each and every website design. Developing wireframes give the
ability to layout the User Experience and the flow of each page, button, and transition.
3. Build
Once the wireframes were approved, the website the moved onto development. VCreative needed the ability to update items on the fly, so a custom
Wordpress theme was built. Working one-on-one with the development team, custom JSON animations were implemented throughout the site.
4. Deploy
The new website was deployed with a launch campaign in major trade outlets
with all collateral driving traffic to the new and redesign website.
Multi-Channel Advertising Campaign
With the launch of the new VCreative website, an accompanying multi-channel advertising campaign was developed to unveil the new
brand look and drive sales. This was for use on all digital and print platforms, including their internal software and trade show presence.
Reinventing Presentations
To fulfill the new brand look on all mediums, elements were brought into VCreative’s sales presentations.
